1 Jul 2015

Canada Day & Social Media

If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:  
30 Mar 2015

A New Kind of Fail Whale From SeaWorld

I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
17 Dec 2014

3 Reasons Why Crowdfunding Campaigns Succeed

I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why
2 Jun 2014

Subway Canada Is A Twitter Rockstar

I thought it wasn’t possible for me to love Subway any more than I do. I mean who doesn’t love a delicious toasted sub made to order? Well Subway Canada has made me love them even more. Last
20 Apr 2014

A Crowd Funding Experiment

Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
15 Apr 2014

PPC Advertising vs. Traditional Advertising

I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
30 Mar 2014

The Negative Effects of Newsjacking

If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of