26 Aug 2015

Instagram & Travel: A Perfect Contest Combination

If there’s one thing that the Internet has taught us over the years, it’s that we love to share photos of our trips. If you do a search on Instagram for the tag #vacation, you’ll discover that
1 Jul 2015

Canada Day & Social Media

If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:  
30 Mar 2015

A New Kind of Fail Whale From SeaWorld

I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
17 Dec 2014

3 Reasons Why Crowdfunding Campaigns Succeed

I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why
2 Jun 2014

Subway Canada Is A Twitter Rockstar

I thought it wasn’t possible for me to love Subway any more than I do. I mean who doesn’t love a delicious toasted sub made to order? Well Subway Canada has made me love them even more. Last
20 Apr 2014

A Crowd Funding Experiment

Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
15 Apr 2014

PPC Advertising vs. Traditional Advertising

I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using