Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of
You’ve probably heard of real-time marketing. Oreo scored a touchdown during Super Bowl XLVII when the power went out. They set the new standard for brands and real-time marketing. But what about the power of real? Last night
I love talking about awesome organizations. Last week I wrote about how Starbucks demonstrated Twitter brilliance with their Tweet-a-Coffee campaign. This week I want to write about how WestJet once again demonstrated YouTube brilliance, but their brilliance
There’s no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through an app they developed. The app would allow customers to connect Starbucks cards to the app and