23 Oct 2015

Why the New Barbie Ad is Brilliant

Today in my Facebook feed I came across the latest ad for Barbie. I was immediately impressed with it. Mattel hasn’t always created the best ads for Barbie. Take a look at this one for example. But this one
24 Sep 2015

Lowe’s: The 6 Second Marketer

By now you’ve probably heard of Vine. Did you know that this two year old social platform can be used for more than just silly 6 second videos? Vine can be a powerful marketing tool. How can
26 Aug 2015

Instagram & Travel: A Perfect Contest Combination

If there’s one thing that the Internet has taught us over the years, it’s that we love to share photos of our trips. If you do a search on Instagram for the tag #vacation, you’ll discover that
1 Jul 2015

Canada Day & Social Media

If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:  
30 Mar 2015

A New Kind of Fail Whale From SeaWorld

I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
17 Dec 2014

3 Reasons Why Crowdfunding Campaigns Succeed

I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why
2 Jun 2014

Subway Canada Is A Twitter Rockstar

I thought it wasn’t possible for me to love Subway any more than I do. I mean who doesn’t love a delicious toasted sub made to order? Well Subway Canada has made me love them even more. Last