I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why
Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of
You’ve probably heard of real-time marketing. Oreo scored a touchdown during Super Bowl XLVII when the power went out. They set the new standard for brands and real-time marketing. But what about the power of real? Last night