If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:
I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why
Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using