1 Apr 2016

Is an April Fools Video Profitable?

How many of you woke up on April 1st to find your favorite brand announce a crazy new product or service? Every year on April 1, organizations try to come up with ways to “trick” their fans/clients.
29 Feb 2016

Best Marketing Tactic EVER!

Now this may not actually be the best marketing tactic ever, but it definitely is one of them, if not the best. Newsjacking. Real-time marketing. Topical marketing. You may have heard of these terms before, maybe not.
23 Oct 2015

Why the New Barbie Ad is Brilliant

Today in my Facebook feed I came across the latest ad for Barbie. I was immediately impressed with it. Mattel hasn’t always created the best ads for Barbie. Take a look at this one for example. But this one
24 Sep 2015

Lowe’s: The 6 Second Marketer

By now you’ve probably heard of Vine. Did you know that this two year old social platform can be used for more than just silly 6 second videos? Vine can be a powerful marketing tool. How can
26 Aug 2015

Instagram & Travel: A Perfect Contest Combination

If there’s one thing that the Internet has taught us over the years, it’s that we love to share photos of our trips. If you do a search on Instagram for the tag #vacation, you’ll discover that
1 Jul 2015

Canada Day & Social Media

If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:  
30 Mar 2015

A New Kind of Fail Whale From SeaWorld

I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and