SEO Archive

22 Jul 2010

Don’t Spill the Link Juice

You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link
12 Nov 2009

The Importance of Metadata for PDF Files

PDF files have been around for a long time and Google has been indexing PDF files for almost as long.  Unfortunately, some basic best practices still go over looked to ensure proper indexing of PDF files.  Just
5 Oct 2009

Weekly Video: Keyword Research Basics

Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list.
14 Sep 2009

Weekly Video: Google Website Optimizer Tutorial

I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach.  As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website
17 Jul 2009

Weekly Video: How to Preserve Rankings During a Website Redesign

Wow!  This is my first blog post in 2 1/2 weeks.  That’s what happens when you go on vacation with no laptop – it was great! Well, we are about to embark on a major web redesign. 
25 Jun 2009

Improving Organic Search Results

Let me first preface this post by saying ‘I am not a SEO guru.’ I just want to share an experience that indicates how simple this is. I then want to share a slide show from a
15 Jun 2009

Weekly Video: Inbound Marketing

I’ve been pretty busy with work and haven’t had much time to blog over the past few weeks and in fact I didn’t know what video to share for my weekly video segment.  I then came across