Analytics & Measurements Archive

17 Feb 2011

E-Mail Links Are Meaningless

We all do it. It’s been done for years. But copying and pasting links inside e-mail messages is meaningless.  While not actually. Let me explain. When someone clicks a link that you’ve shared in an e-mail, it
16 Dec 2010

Why Do My Posts Have a Low Time on Page?

I’ve been asking myself that question for a number of months now. It really bothered me that my blog posts were appearing to have an a Time on Page value of 0 seconds. I was doubting that
10 Dec 2010

It’s the Website’s Fault

How many times have you heard this or had it implied? When conversions are low, whether sales, enrolments or event registrations, the website is usually the first thing to be blamed as the cause. Websites, even though
16 Dec 2009

Twitter… The Best Traffic Source

I fully believe this statement to be true, with one caveat, which I will offer at the end of the post. The other day I was looking at the web analytics for my blog and noticed something
11 Dec 2009

How Do You Measure Success?

Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all of these are absolutely important,
5 Oct 2009

Weekly Video: Keyword Research Basics

Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list.
14 Sep 2009

Weekly Video: Google Website Optimizer Tutorial

I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach.  As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website