YouTube Archive

11 Dec 2013

WestJet: the magic behind the Christmas miracle

I love talking about awesome organizations. Last week I wrote about how Starbucks demonstrated Twitter brilliance with their Tweet-a-Coffee campaign. This week I want to write about how WestJet once again demonstrated YouTube brilliance,  but their brilliance
5 Jul 2012

How to Create a Viral Video

I have to first off start by apologizing for not writing for a month. A lot has been going on for me.  I’m in the process of leaving my current position as the Social Media Strategist at