Now this may not actually be the best marketing tactic ever, but it definitely is one of them, if not the best. Newsjacking. Real-time marketing. Topical marketing. You may have heard of these terms before, maybe not.
I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
There’s no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through an app they developed. The app would allow customers to connect Starbucks cards to the app and
I’ve written a number of posts about customer service, many of them about how social media is a great customer service tool. I need to clarify something. Social media does not make a a company with poor
Social media has much power. It has the power to allow brands to communicate with fans, provide customer service and build awareness. It also has the power to surprise and empower. That’s where this post starts. It