Facebook Archive

2 Oct 2013

What I learned from the CBC about Facebook Page engagement

By now every news outlet on the planet is using social media to share stories and connect with communities.  In Canada, the Canadian Broadcasting Corporation (CBC) is no exception. I’ve ‘liked’ the CBC News Facebook page for
23 Jan 2013

Silent Tagging – Another Bad Social Media Tactic

Today I was exposed to a new low for social media – silent tagging. I try hard to stay current with social media trends and new strategies, but I have to admit, I had to research this
6 Dec 2012

High Engagement Content

A few years ago, I shared a video from Chris Brogan, where he referred to social media as a “serendipity engine.” In that video, Chris explains that tools like Twitter and LinkedIn allow us to “stumble” across
9 Jan 2012

You Can’t Bury a Facebook Screw-Up

I didn’t plan to write this post, but wanted to jump my editorial queue to share a terrible example of business social media use. Earlier today, Boners BBQ in Atlanta, GA posted the below photo (but they
15 Nov 2011

ShortStack: An Amazing Tool for Facebook Pages

In September, I wrote a post about Facebook Contests. In that post I promised a tutorial / review of a tool that can help you create promotions and other amazing pages on Facebook. I’ve used ShortStack for
17 Oct 2011

The Uselessness of a Facebook Like

More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time! While I believe the the number of fans a Facebook
29 Sep 2011

Selling Facebook Fans… A Social Media Low!

I had thought about this topic over a year ago, but never fully developed it. This week I received an e-mail that made me decide the topic is important. It seems that a metric that many people