Blogging Archive

2 Oct 2011

The Secret to Blogging & Presentation Success

I’ve been blogging for over three years and have been sharing presentations on a variety of social media topics for the past year. My most recent presentation was about social media and job searching. It went extremely
1 Sep 2011

The 3 C’s of Blogging

So you’re thinking of blogging or you’ve just started a new blog. That’s awesome! A blog is an effective tool in communicating your message, demonstrating thought leadership and interacting with your customers. The challenge is that there
7 Jan 2011

How To Get Value From Your Older Blog Posts

We all know the story; write your blog post, promote it, get traffic, end of story. What do you do with your hundreds of blog posts just sitting there collecting virtual dust? Recently, I started following well-known
22 Dec 2010

Should Your College President Be Blogging?

This question still might be asked by some communications and marketing folks in higher education. You would think the answer would be a resounding ‘yes they should!’ But the answer is not that simple. Obviously in today’s
3 Nov 2010

Promotion is Critical

Awareness, marketing, promotion. Call it what you will, but without it your social media efforts will fail.  I’ve been a part of online contests, social media campaigns and other online activities. One thing that comes to mind
31 Aug 2010

Be a Consistent Blogger

We’ve all heard how content is king, in fact I wrote a post about it.  But equally as important, if not more important, is to be consistent.  There is a lot of discussion about how often you
20 Jul 2010

The Death of the Tag Cloud

It seems that tag clouds are hard to find these days. Almost like a good movie from Hollywood lately. Not that long ago, tag clouds seemed to be on a lot of web sites, including mine.  They