Now this may not actually be the best marketing tactic ever, but it definitely is one of them, if not the best. Newsjacking. Real-time marketing. Topical marketing. You may have heard of these terms before, maybe not.
If you’re like me, your social media feeds have blown up with #CanadaDay2015 and #CanadaDay hashtags, from both your real friends and brands you follow – and sometimes brands you don’t follow. Here’s a few examples:
I’m still surprised that organizations manage social media under the assumption that they can guide or control the message. A while a go I wrote about how McDonald’s tried just that with their #McDStories Twitter campaign – and
I don’t profess to be a crowdfunding expert or an all-knowing guru, but after running a small crowdfunding campaign and watching the success of other campaigns, I’ve come up with this advice. There are 3 reasons why