PPC Archive

15 Apr 2014

PPC Advertising vs. Traditional Advertising

I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
18 Feb 2013

Do You Want Fries With That?

If you’ve been to a fast food restaurant, you probably have been asked this question. This question is an example of a call-to-action. A call-to-action tells people what to do by inviting them to make a decision.
18 Oct 2011

Don’t Cast Your Google Adwords Net Too Wide

Google Adwords is a great cost-effective way to market your business locally, nationally and around the world. One of the aspects of Google Adwords is selecting what search keywords to target that will trigger your ad to