Higher Education Archive

13 Feb 2013

.eduSummit 2013 – An Amazing Opportunity

This story started over four years ago in St. Petersburg, Florida where I met a group of amazing higher education marketing and web professionals at the Stamats Integrated Marketing for Higher Education.  One of them was Kyle
15 Aug 2012

Web Strategy in Higher Education

In my new role as the Manager, Marketing & Web Development at NorQuest College, one of my tasks is to work stakeholders to develop a web strategy document that will set the direction for our redesign project
19 Nov 2011

Higher Education and Social Media ROI

If you work in marketing, communications or admissions in higher education, you’ve probably been using social media tools (at least I hope you have been).  You’ve also probably had questions about the value and Return on Investment
28 Feb 2011

Case VIII Conference Wrap-Up

This past week I attended the Case VIII Conference in Vancouver.  District Case conferences are a great opportunity to put aside the competition in higher education and build relationships, share ideas and help each other out. This was
24 Feb 2011

Overcoming Preprogrammed Ideas About Web Communication in Higher Education

Yesterday I woke up at 4am to catch a flight to Vancouver for the Case VIII District Conference. I don’t normally wake up that early, but I set the alarm and it worked out fine. This morning,
15 Feb 2011

My University Listens, Does Yours?

I’m currently enroled in the Bachelor of Professional Arts: Communication Studies Major at Athabasca University. For those of you that don’t know, Athabasca University is a leading institution in online and distance education.  I am taking my