I’ve written a number of posts about customer service, many of them about how social media is a great customer service tool. I need to clarify something. Social media does not make a a company with poor
I don’t normally write blog posts back-to-back like this. But something happened that I just have to share. I’m attending the #PSEWEB conference in Vancouver this week and staying at the Delta Vancouver Suites. I Instagramed the
This seems like a no-brainer, but unfortunately a lot of companies just don’t get it. A few years ago I wrote a post entitled ‘Customer Service is the New Marketing‘ where I shared some thoughts on the
Advertisements, promotions, sales. These are all about increasing your client pool or customer acquisition. In 2009, it’s reported that companies spent 56% of their marketing budget on customer acquisition activities and only 33% on customer retention activities.