Case Studies Archive

20 Apr 2014

A Crowd Funding Experiment

Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
11 Dec 2013

WestJet: the magic behind the Christmas miracle

I love talking about awesome organizations. Last week I wrote about how Starbucks demonstrated Twitter brilliance with their Tweet-a-Coffee campaign. This week I want to write about how WestJet once again demonstrated YouTube brilliance,  but their brilliance
6 Dec 2013

Tweet-a-Coffee: Another example of Starbucks brilliance

There’s no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through an app they developed.  The app would allow customers to connect Starbucks cards to the app and
2 Oct 2013

What I learned from the CBC about Facebook Page engagement

By now every news outlet on the planet is using social media to share stories and connect with communities.  In Canada, the Canadian Broadcasting Corporation (CBC) is no exception. I’ve ‘liked’ the CBC News Facebook page for