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Web Strategy
Measure Twice, Cut Once
This old adage is so true when working with wood or other materials that require measuring and cutting. The premise is that it is far less costly to spend an extra few minutes double-checking your measurements then to make the wrong cut and waste your material.
This also so very true with web design. It is [...]
What Should Our Web Team Do?
In my role as Web Services Manager at a higher education institution, I lead a web team of three (including myself). For a large institution, that is a small team. No matter the size of your web team, you’ve probably asked yourself, ‘What should our web team do?’ I’ve been wondering that myself. I’ve been [...]
Weekly Video: Keyword Research Basics
Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list.
We will be going through this exact exercise over the next few months as we work not only to [...]
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
Higher Education Web Goals
The college where I work is very close to starting a major web realignment project – I’ve actually talk a bit about this in previous posts. The first task to tackle is to develop a web strategy. A key component of the strategy are the goals.
For most institutions, there are many goals for the website; [...]
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