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Web Strategy
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
Social Media ROI
First of let me preface this post with a disclaimer. This is not your typical post on social media ROI – in fact it’s quite the opposite. It’s a bit more of a personal rant, if anything, but one worth reading. I am constantly reading tweets and blog posts about social media ROI and justifying [...]
Internet Marketing Conference Review
Last week I had the opportunity to attend the Internet Marketing Conference (IMC) in Calgary. Some of my favorite presenters include Patrick Schwerdtfeger, Doug Lacombe, Shauna Causey, Chris Goward, Ryan Merket, and Ernest Barbaric. I want to share some of my personal key takeaways from the conference were. Internet Marketing, What’s the Big Deal? Here are some statistics shared by Patrick [...]
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
Measure Twice, Cut Once
This old adage is so true when working with wood or other materials that require measuring and cutting. The premise is that it is far less costly to spend an extra few minutes double-checking your measurements then to make the wrong cut and waste your material. This also so very true with web design. It [...]
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