By Mike McCready on December 16, 2009
I fully believe this statement to be true, with one caveat, which I will offer at the end of the post. The other day I was looking at the web analytics for my blog and noticed something interesting. I receive traffic to my blog from various sources, but I really just wanted to compare Twitter [...]
Posted in Analytics & Measurements, Twitter | Tagged Google, referrer, social networking, Twitter, Web analytics
By Mike McCready on July 17, 2009
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great! Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to [...]
Posted in Analytics & Measurements, Redesign, SEO | Tagged Analytics, Design, google analytics, HigherEd Web, Marketing, Redesign, search engines, SEO, strategy, Web analytics, web design, Website
By Mike McCready on May 7, 2009
Well if any of you were following either my live tweets or my blog post on May 4th and 5th, you may have already digested this information. But what I wanted to do was to summarize some of the key points that I digested from the Web Strategy Summit, which by the way, was an [...]
Posted in Analytics & Measurements, Marketing, Social Media | Tagged Avinash Kaushik, facebook, facebook connect, federated id, Forrester Research, Getty Images, Google, google friend connect, istockphoto, Jeremiah Owyang, Patrick Lor, relationships, Social Media, Social Network, social networking, strategy, trends, Twitter, Web analytics, Web Analytics: An Hour a Day, Web Strategy, Web Strategy Summit
By Mike McCready on April 7, 2009
Image by Gioxx via Flickr This may not be accepted too well by those in academia, but I think there is plenty that higher education can learn from the corporate world. Whether some in higher education would admit it or not, we are in business and our students are our customers. Granted, higher education receives [...]
Posted in Marketing, SEO, Social Media, Web Strategy | Tagged Advertising, Business, corporate, customer service, Marketing, Marketing and Advertising, ROI, Web analytics, Word of mouth
By Mike McCready on March 18, 2009
Many of us have heard of the concept of Perpetual Beta which basically means that a system never leaves beta and is constantly having new features added. I would like to talk about the concept of Perpetual Feedback. I’ve done some searching and haven’t found any resources citing the term Perpetual Feedback. The concept itself [...]
Posted in Marketing, SEO, Social Media | Tagged Analytics, call to action, Google, google analytics, kampyle, Marketing, perpetual feedback, qualitative data, quantitative data, Social Media, Usability, Web analytics