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strategy
A Social Media/Marketing Event in Alberta You Can’t Afford to Miss!
When I think of social media, online marketing or web conferences in Alberta, not very many conference events come to mind. Last year I was able to go to the Web Strategy Summit in Calgary, which was a great experience. Unfortunately, there are not too many events like this. That is why it is important [...]
Weekly Video: Social Media Revolution 2 (refresh)
If you liked the first social media revolution video, then you’ll love this one. It contains up-to-date social media and mobile statistics. If you’re still trying to convince or promote the value of social media to your boss, this video is a must see.
The Ugly Truth About Facebook Pages
There’s countless examples of companies using Facebook pages successfully to engage they customers, create buzz, grow customer base, and more. But the ugly truth is that Facebook pages can have a down side. If you’ve followed social media news for a little while, you may have heard of the Nestle vs. Greenpeace story where activists ‘hi-jacked’ [...]
Social Media… Keep It Fresh!
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old. I would like to extend that thought to more than blogs. We [...]
You Need to Unplug
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it. This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we [...]
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