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strategy
Social Media… Keep It Fresh!
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old.
I would like to extend that thought to more than blogs. We can [...]
You Need to Unplug
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Measure Twice, Cut Once
This old adage is so true when working with wood or other materials that require measuring and cutting. The premise is that it is far less costly to spend an extra few minutes double-checking your measurements then to make the wrong cut and waste your material.
This also so very true with web design. It is [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
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