By Mike McCready on April 21, 2010
There’s countless examples of companies using Facebook pages successfully to engage they customers, create buzz, grow customer base, and more. But the ugly truth is that Facebook pages can have a down side. If you’ve followed social media news for a little while, you may have heard of the Nestle vs. Greenpeace story where activists ‘hi-jacked’ [...]
Posted in Facebook | Tagged Communication, facebook, Greenpeace, Nestlé, Online Communities, relationships, Social Media, social networking, strategy
By Mike McCready on February 16, 2010
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old. I would like to extend that thought to more than blogs. We [...]
Posted in Social Media, Tips & Tricks | Tagged blogs, Communication, facebook, Social Media, social networking, strategy
By Mike McCready on December 16, 2009
I fully believe this statement to be true, with one caveat, which I will offer at the end of the post. The other day I was looking at the web analytics for my blog and noticed something interesting. I receive traffic to my blog from various sources, but I really just wanted to compare Twitter [...]
Posted in Analytics & Measurements, Twitter | Tagged Google, referrer, social networking, Twitter, Web analytics
By Mike McCready on October 9, 2009
Well, actually I do. But this is what I hear from family, friends, and co-workers when I mention that I use Twitter. Twitter has gotten a rough ride by media and blog posts as being a waste of time or a joke.
Posted in Tips & Tricks, Twitter | Tagged Communication, micro-blogging, Social Media, Social Network, social networking, Twitter
By Mike McCready on September 17, 2009
I typically only do one weekly video in a week, hence the name weekly video, but this video just came through my e-mail from our College President and I want to share it now instead of waiting until next week. I’ve showcased similar videos in the past, but this was is updated and current with [...]
Posted in Marketing, Social Media | Tagged Advertising, Business, Communication, future, Marketing, Marketing and Advertising, relationships, Social Media, Social Network, social networking, technology, trends, Twitter, video, Web 2.0, YouTube
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