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Social Media
Weekly Video: Technology Empowers Human Connections
We’ve seen many videos talking about social media. You know the video, with an upbeat backtrack and countless statistics screaming across the video. These are thought provoking videos, but one thing is missing in all the statistics; human connections. Rogers Communications produced a great video that talks about technology and does provide thought provoking statistics, [...]
The Ugly Truth About Facebook Pages
There’s countless examples of companies using Facebook pages successfully to engage they customers, create buzz, grow customer base, and more. But the ugly truth is that Facebook pages can have a down side. If you’ve followed social media news for a little while, you may have heard of the Nestle vs. Greenpeace story where activists ‘hi-jacked’ [...]
Facebook Ads Can Work… Sometimes.
I wrote a post last year where I talked about my experience with the ineffectiveness of using Facebook Ads to promote our college website. Over the past few months we’ve run two Facebook Ad campaigns that were highly successful. The first one was an alumni campaign, the second a Facebook Fan Page campaign. Alumni Facebook [...]
Social Media ROI
First of let me preface this post with a disclaimer. This is not your typical post on social media ROI – in fact it’s quite the opposite. It’s a bit more of a personal rant, if anything, but one worth reading. I am constantly reading tweets and blog posts about social media ROI and justifying [...]
Internet Marketing Conference Review
Last week I had the opportunity to attend the Internet Marketing Conference (IMC) in Calgary. Some of my favorite presenters include Patrick Schwerdtfeger, Doug Lacombe, Shauna Causey, Chris Goward, Ryan Merket, and Ernest Barbaric. I want to share some of my personal key takeaways from the conference were. Internet Marketing, What’s the Big Deal? Here are some statistics shared by Patrick [...]