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By Mike McCready on February 16, 2010
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old.
I would like to extend that thought to more than blogs. We can [...]
Posted in Social Media, Tips & Tricks | Tagged blogs, Communication, facebook, Social Media, social networking, strategy
By Mike McCready on February 10, 2010
One of my previous bosses use to say ‘the Web is like a fish bowl , everybody can see in’. That is even more true today. I can’t count the number of people that have their photos available to me on Facebook just because I’m a friend of friend. Do they know me? Can they [...]
Posted in Social Media | Tagged caution, facebook, risk, Social Media
By Mike McCready on November 24, 2009
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Posted in Marketing, Social Media, Tips & Tricks, Web Strategy | Tagged Business, Communication, HigherEd Web, Internet marketing, Search Engine Optimization, Social Media, strategy, unplug, Web Design and Development
By Mike McCready on November 20, 2009
I gave up putting weekly videos as posts and resorted to having the weekly videos I found interesting posted in my sidebar. I will continue to do this, but I think there is value in having the videos embedded in a post to comment on. So on to the video and comment.
We all hear about [...]
Posted in Marketing, Social Media | Tagged Business, measurements, metrics, ROI, Social Media
By Mike McCready on November 15, 2009
Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site.
Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all [...]
Posted in Marketing, Social Media | Tagged customer service, listening, Marketing, sales, sales tactics, Social Media, Virtual tour
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