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SEO
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great! Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to [...]
Improving Organic Search Results
Let me first preface this post by saying ‘I am not a SEO guru.’ I just want to share an experience that indicates how simple this is. I then want to share a slide show from a presentation Google did for a number of non-profits in D.C. Search Engine Optimization (SEO) is not difficult. Its [...]
Should I Promote My School With Facebook Ads?
Image via Wikipedia I don’t know if I can offer a absolute yes or no answer. It depends on a number of factors. But what I will do is share our experience (even though in its infancy) and some of my thoughts. Very recently our marketing department took out several ads in Facebook that drove [...]
Google Analytics – A Getting Started Guide
I’ve been using Google Analytics as a hobbyist for the past number of years. I’ve never really used Google Analytics as a decision-making tool or actively make changes based on results from Google Analytics. We are in the process of implementing a web analytics strategy and Google Analytics will be our tool of choice. I’ve [...]
Uhhh, I Didn’t Want That Page Indexed
Image via CrunchBase Image via CrunchBase Ever come across a page in Google or Yahoo that when you saw the listing you were like, “Uhhh, I didn’t want that page indexed?” I have. At the college where I work, we had some files on a www4 server that was from our old server and many [...]