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SEO
The Importance of Metadata for PDF Files
PDF files have been around for a long time and Google has been indexing PDF files for almost as long. Unfortunately, some basic best practices still go over looked to ensure proper indexing of PDF files. Just do a Google Search for PDF files, and you will see a lot of search results with irrelevant [...]
Weekly Video: Google Website Optimizer Tutorial
I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding [...]
Weekly Video: Baby Got Leads
Another music video parody from Hubspot. This one again about inbound marketing. I think these message can never been seen and shared too much to marketing professionals to drive the point home the importance of inbound marketing. Take a look. What do you think?
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great!
Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to maintain [...]
Improving Organic Search Results
Let me first preface this post by saying ‘I am not a SEO guru.’ I just want to share an experience that indicates how simple this is. I then want to share a slide show from a presentation Google did for a number of non-profits in D.C.
Search Engine Optimization (SEO) is not difficult. [...]
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