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SEO
Don’t Spill the Link Juice
You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link juice. The basic concept with link juice, is the more credible websites that link to your site, the [...]
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
The Importance of Metadata for PDF Files
PDF files have been around for a long time and Google has been indexing PDF files for almost as long. Unfortunately, some basic best practices still go over looked to ensure proper indexing of PDF files. Just do a Google Search for PDF files, and you will see a lot of search results with irrelevant [...]
Weekly Video: Google Website Optimizer Tutorial
I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding [...]
Weekly Video: Baby Got Leads
Another music video parody from Hubspot. This one again about inbound marketing. I think these message can never been seen and shared too much to marketing professionals to drive the point home the importance of inbound marketing. Take a look. What do you think?
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