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Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great!
Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to maintain [...]
Improving Organic Search Results
Let me first preface this post by saying ‘I am not a SEO guru.’ I just want to share an experience that indicates how simple this is. I then want to share a slide show from a presentation Google did for a number of non-profits in D.C.
Search Engine Optimization (SEO) is not difficult. [...]
Twitter… The New Google Search
Image by louisvolant via Flickr
For some people, Twitter is about sharing the happenings of their life. In fact, Twitter has a tutorial video describing what Twitter is on their web site. They even have as a tag line ‘What are you doing?’
This description and branding of Twitter has many people asking, ‘Why do I care [...]
Should I Promote My School With Facebook Ads?
Image via Wikipedia
I don’t know if I can offer a absolute yes or no answer. It depends on a number of factors. But what I will do is share our experience (even though in its infancy) and some of my thoughts.
Very recently our marketing department took out several ads in Facebook that drove [...]
My Experience Setting Up A Social Network
Image via CrunchBase
I’ve been trying to think about what I would talk about in my next post and I decided to share my experience with trying to start an online social network.
In the Fall of 2008 I started a community on the Ning network called Canadian HigherEd Online Marketing and Recruiting. I went on a [...]
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