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ROI
How Do You Measure Success?
Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc.
While all of these are absolutely important, there is one indicator that I think trumps them all – especially in larger organizations. That indicator is [...]
Weekly Video: Social Media ROI: Socialnomics
I gave up putting weekly videos as posts and resorted to having the weekly videos I found interesting posted in my sidebar. I will continue to do this, but I think there is value in having the videos embedded in a post to comment on. So on to the video and comment.
We all hear about [...]
Web Governance
When just starting as a web professional, I was excited to design ‘cool’ websites. But as I’ve matured in my field, I’ve noticed the growing important relationship that the web and business play together. This is even made more clear with the emphasis on ROI and strategy lately.
Considering the web and your web [...]
What Higher Education Can Learn From The Corporate World
Image by Gioxx via Flickr
This may not be accepted too well by those in academia, but I think there is plenty that higher education can learn from the corporate world.
Whether some in higher education would admit it or not, we are in business and our students are our customers. Granted, higher education receives funding from [...]
The ‘Prove It’ Stage of Social Media
I’m working on a presentation with a colleague about social media’s benefits, risks, impacts, etc. to be presented to various staff on campus. In some discussions, we decided that a critical part of the presentation would be to explain the benefits of social media in clear detail. For the commitment to social media to be [...]
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