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Redesign
Don’t Spill the Link Juice
You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link juice. The basic concept with link juice, is the more credible websites that link to your site, the [...]
Easiness vs. User Experience
When designing a new website or redesigning an existing one, many decisions are made about content, structure, functionality, etc. Not all of the decisions are made for the right reason. These choices will impact, either positively or negatively, the experience a visitor has to your website. Most of the decisions made will be based on [...]
Usability Testing With Usabilla
I’ve noticed a shift in the web design world. Maybe the shift isn’t recent, maybe I’m just become aware of it. The increasing importance of involving the user in the design process. User centered design is becoming especially important in higher education. As colleges and universities begin to face tougher times due to reduced budgets, [...]
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
Higher Education Web Goals
The college where I work is very close to starting a major web realignment project – I’ve actually talk a bit about this in previous posts. The first task to tackle is to develop a web strategy. A key component of the strategy are the goals. For most institutions, there are many goals for the [...]