By Mike McCready on March 9, 2010
When designing a new website or redesigning an existing one, many decisions are made about content, structure, functionality, etc. Not all of the decisions are made for the right reason. These choices will impact, either positively or negatively, the experience a visitor has to your website.
Most of the decisions made will be based on user [...]
Posted in User Centered Design | Tagged Open Source, Redesign, User Centered Design, user experience, web design
By Mike McCready on October 18, 2009
I’ve noticed a shift in the web design world. Maybe the shift isn’t recent, maybe I’m just become aware of it. The increasing importance of involving the user in the design process. User centered design is becoming especially important in higher education. As colleges and universities begin to face tougher times due to reduced budgets, [...]
Posted in Redesign, Reviews, Web Technologies | Tagged Design, focus groups, Human-Computer Interaction, Redesign, Usability, Usability Testing, Usabilla, user testing, web design, Website
By Mike McCready on September 21, 2009
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
Posted in Marketing, Redesign, Web Strategy | Tagged Advertising, Communication, Internet marketing, Marketing, Marketing and Advertising, Redesign, Search Engine Optimization, strategy, Web Design and Development, Web Strategy, Website
By Mike McCready on September 2, 2009
The college where I work is very close to starting a major web realignment project – I’ve actually talk a bit about this in previous posts. The first task to tackle is to develop a web strategy. A key component of the strategy are the goals.
For most institutions, there are many goals for the website; [...]
Posted in Marketing, Twitter, Web Strategy | Tagged Advertising, College, Colleges and Universities, HigherEd Web, Marketing, Marketing and Advertising, recruitment, Redesign, strategy, Web Strategy, Website
By Mike McCready on July 17, 2009
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great!
Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to maintain [...]
Posted in Analytics & Measurements, Redesign, SEO | Tagged Analytics, Design, google analytics, HigherEd Web, Marketing, Redesign, search engines, SEO, strategy, Web analytics, web design, Website
Recent Comments