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recruitment
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
Higher Education Web Goals
The college where I work is very close to starting a major web realignment project – I’ve actually talk a bit about this in previous posts. The first task to tackle is to develop a web strategy. A key component of the strategy are the goals. For most institutions, there are many goals for the [...]
Play Nice with Your Competitors
On my way to work today, I heard a radio commercial for an automall here in Lethbridge. The commercial featured a manager from two competing dealerships. Even though they compete for car sales, they found benefits in being close in proximately and even in sharing advertising. Competition is healthy and actually benefits both the consumer [...]
Marketing Convergence
Marketing efforts typically have been segmented across various mediums, usually with similar messages. You would see a billboard campaign, a radio/TV campaign, a print campaign, etc. Each of these campaigns served a purpose to promote a product, message, brand, etc. Sometimes these campaigns operated in silos – independent of each other. What we’ve been seeing [...]
Authentic Marketing Using Social Media – Part 2: Video Messaging
In Part 1 of my Authentic Marketing Using Social Media series, I talked about Customer Reviews, similar to those found on Amazon.com. This article will deal with Video Messaging. As access to broadband Internet connections have increased, the demand for rich media has increased. Many higher education institutions have realized this and embedded video content [...]