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How Do You Measure Success?
Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all of these are absolutely important, there is one indicator that I think trumps them all – especially in larger organizations. That indicator is [...]
Weekly Video: Social Media ROI: Socialnomics
I gave up putting weekly videos as posts and resorted to having the weekly videos I found interesting posted in my sidebar. I will continue to do this, but I think there is value in having the videos embedded in a post to comment on. So on to the video and comment. We all hear [...]
Weekly Video: The Missing Metrics of Social Media
Everyone is talking about social media and looking at how to leverage this new way of communication to accomplish their business goals. As social media becomes more of a business tool, there must be a way to measure the return on investment. How do you measure the success of your social media efforts? Is it [...]
The ‘Prove It’ Stage of Social Media
I’m working on a presentation with a colleague about social media’s benefits, risks, impacts, etc. to be presented to various staff on campus. In some discussions, we decided that a critical part of the presentation would be to explain the benefits of social media in clear detail. For the commitment to social media to be [...]