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Marketing
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
Listen To Me Already!
Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site. Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all about what [...]
Twitter Contest Observations
I mentioned that I would share the outcomes and some observations from our Twitter contest we ran at the college I work at, so here is my report. Contest Background We ran the contest in conjunction with the launch of our new campaign microsite. The contest had three objectives: Increase followers of the main college [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.