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Marketing
Listen To Me Already!
Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site.
Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all [...]
Twitter Contest Observations
I mentioned that I would share the outcomes and some observations from our Twitter contest we ran at the college I work at, so here is my report.
Contest Background
We ran the contest in conjunction with the launch of our new campaign microsite. The contest had three objectives:
Increase followers of the main college Twitter account
Raise the [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
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