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Marketing
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
A Social Media/Marketing Event in Alberta You Can’t Afford to Miss!
When I think of social media, online marketing or web conferences in Alberta, not very many conference events come to mind. Last year I was able to go to the Web Strategy Summit in Calgary, which was a great experience. Unfortunately, there are not too many events like this. That is why it is important [...]
Weekly Video: Social Media Revolution 2 (refresh)
If you liked the first social media revolution video, then you’ll love this one. It contains up-to-date social media and mobile statistics. If you’re still trying to convince or promote the value of social media to your boss, this video is a must see.
Facebook Ads Can Work… Sometimes.
I wrote a post last year where I talked about my experience with the ineffectiveness of using Facebook Ads to promote our college website. Over the past few months we’ve run two Facebook Ad campaigns that were highly successful. The first one was an alumni campaign, the second a Facebook Fan Page campaign. Alumni Facebook [...]
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
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