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Marketing and Advertising
Weekly Video: Measuring Social Media
This is a great video from Digital Royalty that clearly explains concepts for measuring social media efforts. They suggest establishing at least 2 Key Performance Indicators (KPI) in 3 categories: Volume Engagement Conversions It seems that measuring social media is a hot topic that many people have difficulty grasping, especially since much of what can [...]
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
Weekly Video: Technology Empowers Human Connections
We’ve seen many videos talking about social media. You know the video, with an upbeat backtrack and countless statistics screaming across the video. These are thought provoking videos, but one thing is missing in all the statistics; human connections. Rogers Communications produced a great video that talks about technology and does provide thought provoking statistics, [...]
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]