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Internet marketing
Weekly Video: Measuring Social Media
This is a great video from Digital Royalty that clearly explains concepts for measuring social media efforts. They suggest establishing at least 2 Key Performance Indicators (KPI) in 3 categories: Volume Engagement Conversions It seems that measuring social media is a hot topic that many people have difficulty grasping, especially since much of what can [...]
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
A Social Media/Marketing Event in Alberta You Can’t Afford to Miss!
When I think of social media, online marketing or web conferences in Alberta, not very many conference events come to mind. Last year I was able to go to the Web Strategy Summit in Calgary, which was a great experience. Unfortunately, there are not too many events like this. That is why it is important [...]
Internet Marketing Conference Review
Last week I had the opportunity to attend the Internet Marketing Conference (IMC) in Calgary. Some of my favorite presenters include Patrick Schwerdtfeger, Doug Lacombe, Shauna Causey, Chris Goward, Ryan Merket, and Ernest Barbaric. I want to share some of my personal key takeaways from the conference were. Internet Marketing, What’s the Big Deal? Here are some statistics shared by Patrick [...]
Weekly Video: Publishing is Dead… Or is It?
I came across this great video which is a must see if you are involved in publishing, marketing, social media or any communication industry. There are is a lot of discussion of how social media is killing various industries. People are saying that social media is killing the newspaper industry; that it is eroding language [...]
You Need to Unplug
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it. This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
What Should Our Web Team Do?
In my role as Web Services Manager at a higher education institution, I lead a web team of three (including myself). For a large institution, that is a small team. No matter the size of your web team, you’ve probably asked yourself, ‘What should our web team do?’ I’ve been wondering that myself. I’ve been [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]
Marketing Fluff… Stop The Insanity!
We recently advertised a RFP for a web realignment project. We received 15 proposals from vendors all over Canada and a few outside of Canada. The proposals ranged in size from small to large and elaborate. To be honest, reading through 15 proposals, started making my eyes go crossed. After a few proposals that were [...]
My Experience Setting Up A Social Network
Image via CrunchBase I’ve been trying to think about what I would talk about in my next post and I decided to share my experience with trying to start an online social network. In the Fall of 2008 I started a community on the Ning network called Canadian HigherEd Online Marketing and Recruiting. I went [...]
Marketing Convergence
Marketing efforts typically have been segmented across various mediums, usually with similar messages. You would see a billboard campaign, a radio/TV campaign, a print campaign, etc. Each of these campaigns served a purpose to promote a product, message, brand, etc. Sometimes these campaigns operated in silos – independent of each other. What we’ve been seeing [...]