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HigherEd Web
You Need to Unplug
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it. This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Weekly Video: Flip UltraHD Review
If any of you follow me on Twitter, you would know that Lethbridge College is giving away a Flip UltraHD camera. I thought it would be good to share an third-party review of the camera, so you can see that it is a good prize worth winning. If you would like a chance to win [...]
Marketing Fluff… Stop The Insanity!
We recently advertised a RFP for a web realignment project. We received 15 proposals from vendors all over Canada and a few outside of Canada. The proposals ranged in size from small to large and elaborate. To be honest, reading through 15 proposals, started making my eyes go crossed. After a few proposals that were [...]