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Higher education
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Marketing Fluff… Stop The Insanity!
We recently advertised a RFP for a web realignment project. We received 15 proposals from vendors all over Canada and a few outside of Canada. The proposals ranged in size from small to large and elaborate. To be honest, reading through 15 proposals, started making my eyes go crossed. After a few proposals that were [...]
Weekly Video: What Do Students Think of Your Commercials?
I came across this video which is a parody of traditional higher education recruitment/promotional videos. It made me laugh, I wonder what your prospective students think when they watch recruitment videos from your institution? I don’t agree with the statement, ’if we were a good university, we wouldn’t have a commercial’, but its definitely something to [...]
Weekly Video: Seth Godin & Tom Peters on blogging.
Do you own your own business? Do you work at a higher education instituion? Do you run a non-profit agency? If you’ve answered yes to any of these questions, you should be blogging. Listen to Seth Godin and Tom Peters talk about their thoughts on blogging and how effective a tool it is.
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