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Design
Focused Design
Many higher education institutions have multiple target audiences and multiple goals they want to accomplish. This is usually represented by the institutional website. You may see messaging for alumni, parents, donors, government, faculty, prospective students, current students, partners, etc. With each of these audiences, there are usually tasks the institution would like to see these [...]
Weekly Video: Design by Committee
One of our web designers sent this link to me (I wonder if he’s trying to tell me something?). Actually, this video is very funny and puts into action the negative outcomes of design by committee. All joking aside, have a committee provide the direction of any design is a critical fail point. What are [...]
Usability Testing With Usabilla
I’ve noticed a shift in the web design world. Maybe the shift isn’t recent, maybe I’m just become aware of it. The increasing importance of involving the user in the design process. User centered design is becoming especially important in higher education. As colleges and universities begin to face tougher times due to reduced budgets, [...]
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great!
Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to maintain [...]
Design by Convenience
Image via Wikipedia
I came across a recent blog post by Seth Godin titled Circles of Convenience in which Seth relates how well known investors like Warren Buffet invest in Circles of Competence. This means simply ‘buy what you know.’ Seth then goes on to imply that too often people confuse Circles of Competence [...]
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