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Contests
Twitter Contest Observations
I mentioned that I would share the outcomes and some observations from our Twitter contest we ran at the college I work at, so here is my report.
Contest Background
We ran the contest in conjunction with the launch of our new campaign microsite. The contest had three objectives:
Increase followers of the main college Twitter account
Raise the [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
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