By Mike McCready on February 16, 2010
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old.
I would like to extend that thought to more than blogs. We can [...]
Posted in Social Media, Tips & Tricks | Tagged blogs, Communication, facebook, Social Media, social networking, strategy
By Mike McCready on November 24, 2009
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Posted in Marketing, Social Media, Tips & Tricks, Web Strategy | Tagged Business, Communication, HigherEd Web, Internet marketing, Search Engine Optimization, Social Media, strategy, unplug, Web Design and Development
By Mike McCready on October 22, 2009
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
Posted in Marketing, Web Strategy | Tagged Academia, Communication, Contests, Higher education, HigherEd Web, honesty, Internet marketing, Lakehead University, MacBook, Marketing, Marketing and Advertising, recruitment, strategy, Website
By Mike McCready on October 9, 2009
Well, actually I do. But this is what I hear from family, friends, and co-workers when I mention that I use Twitter. Twitter has gotten a rough ride by media and blog posts as being a waste of time or a joke.
Posted in Tips & Tricks, Twitter | Tagged Communication, micro-blogging, Social Media, Social Network, social networking, Twitter
By Mike McCready on September 23, 2009
If you’ve been working on the web in the last couple of years, you may have heard the term Semantic Web or Web 3.0. You also may have no idea what this mean or hunch, but not a strong foundation. I have a previous post that talks about the future of the web [...]
Posted in Web Technologies | Tagged Communication, Knowledge Management, Knowledge representation, Metadata, RDF, relationships, Semantic Web, Tim Berners-Lee, Web 3.0
Recent Comments