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chris brogan
Weekly Video: “The Serendipity Engine” from Chris Brogan
This week’s video is a little on the long side (10 min), but well worth the view. If any of you have read or listened to Chris Brogan, you’ll understand why it’s worth the view.
Chris calls Twitter and other tools like it (eg. LinkedIn) a ’serendipity engine’. Which makes total sense if you refer to the [...]
The ‘Prove It’ Stage of Social Media
I’m working on a presentation with a colleague about social media’s benefits, risks, impacts, etc. to be presented to various staff on campus. In some discussions, we decided that a critical part of the presentation would be to explain the benefits of social media in clear detail. For the commitment to social media to be [...]
Writing Blogs with Confidence and Authority
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I thought about how to write my blog with confidence and authority. I’m fairly new to the world of blogging, considering blogging has been around since 1993. But I’m no stranger to the world of web development, since I’ve been working in the industry for over 10 years.
Writing with Confidence
So how do I [...]
Authentic Marketing Using Social Media – Part 1: Customer Reviews
For the past few months I’ve been focused on the importance of being authentic online. So many large institutions put the emphasis on their brochures and traditional marketing – this is especially true with higher education.
I don’t know if you’ve ever seen these infomercials late at night that have “real” people that have made $50,000 [...]
Social Media Killed The Business Card
Do you have a pile of business cards like this? Do you have a business card holder? I do, that’s where I put all my business cards that I got over the years. I don’t even know where my business card holder is anymore. I must admit I still get business cards printed for [...]
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