By Mike McCready on November 24, 2009
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Posted in Marketing, Social Media, Tips & Tricks, Web Strategy | Tagged Business, Communication, HigherEd Web, Internet marketing, Search Engine Optimization, Social Media, strategy, unplug, Web Design and Development
By Mike McCready on November 20, 2009
I gave up putting weekly videos as posts and resorted to having the weekly videos I found interesting posted in my sidebar. I will continue to do this, but I think there is value in having the videos embedded in a post to comment on. So on to the video and comment.
We all hear about [...]
Posted in Marketing, Social Media | Tagged Business, measurements, metrics, ROI, Social Media
By Mike McCready on October 6, 2009
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Posted in Marketing | Tagged Advertising, Brand, Business, Higher education, HigherEd Web, Internet marketing, Marketing, Marketing and Advertising
By Mike McCready on September 17, 2009
I typically only do one weekly video in a week, hence the name weekly video, but this video just came through my e-mail from our College President and I want to share it now instead of waiting until next week.
I’ve showcased similar videos in the past, but this was is updated and current with trends [...]
Posted in Marketing, Social Media | Tagged Advertising, Business, Communication, future, Marketing, Marketing and Advertising, relationships, Social Media, Social Network, social networking, technology, trends, Twitter, video, Web 2.0, YouTube
By Mike McCready on August 14, 2009
When just starting as a web professional, I was excited to design ‘cool’ websites. But as I’ve matured in my field, I’ve noticed the growing important relationship that the web and business play together. This is even made more clear with the emphasis on ROI and strategy lately.
Considering the web and your web [...]
Posted in Web Strategy | Tagged Advertising, Analytics, Business, google analytics, Governance, Marketing, ROI, Social Media, strategy, Web Design and Development, Web Governance, web management, Web Strategy, Website
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