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Facebook Ads Can Work… Sometimes.
I wrote a post last year where I talked about my experience with the ineffectiveness of using Facebook Ads to promote our college website. Over the past few months we’ve run two Facebook Ad campaigns that were highly successful. The first one was an alumni campaign, the second a Facebook Fan Page campaign. Alumni Facebook [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Weekly Video: Social Media Revolution
In January I wrote a post titled, ‘Social Media… Is It a Fad?‘. In this post I started to address some of the reasons why I think Social Media is NOT a fad. This video there are some very interesting statistics about social media usage and predictions for the future. This video has a similar [...]
Weekly Video: How NOT to be Social Using Social Media
I came across this video on YouTube and I have to admit I wasn’t very impressed with the acting skills and I wasn’t sure what was up with the ‘god’ like voice. But the message hits home and is so true. Take a look: In an earlier post called Social Media Marketing, I offered some [...]
Protect Your Brand Against Twitter Squatting
Image via CrunchBase In my Domain Name Best Practices post, I suggested buying similar TLDs to protect your institution’s identity from would be corporate identity thieves. It appears that there is a new threat to brand identity theft – Twitter Squatting. I hadn’t heard of this trend until searching for web professionals using Twitter in [...]
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