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Analytics
Weekly Video: Google Website Optimizer Tutorial
I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding [...]
Web Governance
When just starting as a web professional, I was excited to design ‘cool’ websites. But as I’ve matured in my field, I’ve noticed the growing important relationship that the web and business play together. This is even made more clear with the emphasis on ROI and strategy lately. Considering the web and your web presence [...]
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great! Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to [...]
Weekly Video: Inbound Marketing
I’ve been pretty busy with work and haven’t had much time to blog over the past few weeks and in fact I didn’t know what video to share for my weekly video segment. I then came across a great video from Hubspot on their YouTube channel about inbound marketing. This is a funny music video [...]
The Future of the Social Web With Jeremiah Owyang (Web Strategy Summit)
3:44:29 PM: I’m very excited to hear Jeremiah’s keynote – if you don’t know who he is – Google him. #wss 4:03:16 PM: Kids don’t read cursive – they are used to digital text – when kids don’t know an answer they used ‘idk’ #wss 4:04:22 PM: Power continues to shift to communities over brands [...]