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SEO
Don’t Spill the Link Juice
You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link juice. The basic concept with link juice, is the more credible websites that link to your site, the [...]
The Importance of Metadata for PDF Files
PDF files have been around for a long time and Google has been indexing PDF files for almost as long. Unfortunately, some basic best practices still go over looked to ensure proper indexing of PDF files. Just do a Google Search for PDF files, and you will see a lot of search results with irrelevant [...]
Weekly Video: Keyword Research Basics
Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list. We will be going through this exact exercise over the next few months as we work not only [...]
Weekly Video: Google Website Optimizer Tutorial
I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding [...]
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great! Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to [...]
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