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Redesign
Don’t Spill the Link Juice
You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link juice. The basic concept with link juice, is the more credible websites that link to your site, the [...]
Weekly Video: Design by Committee
One of our web designers sent this link to me (I wonder if he’s trying to tell me something?). Actually, this video is very funny and puts into action the negative outcomes of design by committee. All joking aside, have a committee provide the direction of any design is a critical fail point. What are [...]
How Do You Measure Success?
Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all of these are absolutely important, there is one indicator that I think trumps them all – especially in larger organizations. That indicator is [...]
Usability Testing With Usabilla
I’ve noticed a shift in the web design world. Maybe the shift isn’t recent, maybe I’m just become aware of it. The increasing importance of involving the user in the design process. User centered design is becoming especially important in higher education. As colleges and universities begin to face tougher times due to reduced budgets, [...]
Web Strategy… Adding Intelligence to Web Design
Where I work, we are embarking on a web realignment (redesign) project for our main web presence. From the very beginning we’ve had the mindset that this approach had to be strategic in nature. I remember back in the day when designing websites it was enough to be cool and eye-catching and was very creative [...]