Analytics & Measurements

E-Mail Links Are Meaningless

E-Mail Links Are Meaningless

We all do it. It’s been done for years. But copying and pasting links inside e-mail messages is meaningless.  While not actually. Let me explain. When someone clicks a link that you’ve shared in an e-mail, it is recorded in your analytics program as a Direct Link (see the graphic below from my site’s Google [...]

Why Do My Posts Have a Low Time on Page?

Why Do My Posts Have a Low Time on Page?

I’ve been asking myself that question for a number of months now. It really bothered me that my blog posts were appearing to have an a Time on Page value of 0 seconds. I was doubting that my content was being read. I became curious when people would comment on Twitter about a certain blog [...]

It’s the Website’s Fault

It’s the Website’s Fault

How many times have you heard this or had it implied? When conversions are low, whether sales, enrolments or event registrations, the website is usually the first thing to be blamed as the cause. Websites, even though they have been around for years, are still ambiguous. People that are not close to the web industry [...]

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