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Analytics & Measurements
Twitter… The Best Traffic Source
I fully believe this statement to be true, with one caveat, which I will offer at the end of the post.
The other day I was looking at the web analytics for my blog and noticed something interesting. I receive traffic to my blog from various sources, but I really just wanted to compare Twitter and [...]
How Do You Measure Success?
Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc.
While all of these are absolutely important, there is one indicator that I think trumps them all – especially in larger organizations. That indicator is [...]
Weekly Video: Keyword Research Basics
Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list.
We will be going through this exact exercise over the next few months as we work not only to [...]
Weekly Video: Google Website Optimizer Tutorial
I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding [...]
Weekly Video: How to Preserve Rankings During a Website Redesign
Wow! This is my first blog post in 2 1/2 weeks. That’s what happens when you go on vacation with no laptop – it was great!
Well, we are about to embark on a major web redesign. One of the areas of concern that we have in the successful execution of the project is to maintain [...]
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