Connect With Me
Creative Commons License
Blog under the
Creative Commons Attribution 3.0 License
Analytics & Measurements
E-Mail Links Are Meaningless
We all do it. It’s been done for years. But copying and pasting links inside e-mail messages is meaningless. While not actually. Let me explain. When someone clicks a link that you’ve shared in an e-mail, it is recorded in your analytics program as a Direct Link (see the graphic below from my site’s Google [...]
Why Do My Posts Have a Low Time on Page?
I’ve been asking myself that question for a number of months now. It really bothered me that my blog posts were appearing to have an a Time on Page value of 0 seconds. I was doubting that my content was being read. I became curious when people would comment on Twitter about a certain blog [...]
It’s the Website’s Fault
How many times have you heard this or had it implied? When conversions are low, whether sales, enrolments or event registrations, the website is usually the first thing to be blamed as the cause. Websites, even though they have been around for years, are still ambiguous. People that are not close to the web industry [...]
Twitter… The Best Traffic Source
I fully believe this statement to be true, with one caveat, which I will offer at the end of the post. The other day I was looking at the web analytics for my blog and noticed something interesting. I receive traffic to my blog from various sources, but I really just wanted to compare Twitter [...]
How Do You Measure Success?
Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all of these are absolutely important, there is one indicator that I think trumps them all – especially in larger organizations. That indicator is [...]