By Mike McCready on March 9, 2010
When designing a new website or redesigning an existing one, many decisions are made about content, structure, functionality, etc. Not all of the decisions are made for the right reason. These choices will impact, either positively or negatively, the experience a visitor has to your website.
Most of the decisions made will be based on user [...]
Posted in User Centered Design | Tagged Open Source, Redesign, User Centered Design, user experience, web design
By Mike McCready on January 27, 2010
Many higher education institutions have multiple target audiences and multiple goals they want to accomplish. This is usually represented by the institutional website. You may see messaging for alumni, parents, donors, government, faculty, prospective students, current students, partners, etc. With each of these audiences, there are usually tasks the institution would like to see these [...]
Posted in Tips & Tricks, Web Strategy | Tagged Design, focus, goals, target audience, User Centered Design
By Mike McCready on December 21, 2009
One of our web designers sent this link to me (I wonder if he’s trying to tell me something?). Actually, this video is very funny and puts into action the negative outcomes of design by committee. All joking aside, have a committee provide the direction of any design is a critical fail point. What are [...]
Posted in Redesign | Tagged committee, Design, process
By Mike McCready on December 16, 2009
I fully believe this statement to be true, with one caveat, which I will offer at the end of the post.
The other day I was looking at the web analytics for my blog and noticed something interesting. I receive traffic to my blog from various sources, but I really just wanted to compare Twitter and [...]
Posted in Analytics & Measurements, Twitter | Tagged Google, referrer, social networking, Twitter, Web analytics
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