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Web Strategy
Don’t Spill the Link Juice
You have a beautiful and functional redesigned website that your organization has invested months in user research, design and testing. You’re getting close to launching the redesigned website soon. But wait! You’re going to spill the link juice. The basic concept with link juice, is the more credible websites that link to your site, the [...]
Keep It Simple
Its been a while since I’ve been very active blogging. After some time, I got discouraged thinking that I had to write an elaborate and incredible post. Thinking this made it even harder to get back to blogging. I finally realized that some of the best blog posts are simple. Look at most of Seth [...]
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
Weekly Video: Technology Empowers Human Connections
We’ve seen many videos talking about social media. You know the video, with an upbeat backtrack and countless statistics screaming across the video. These are thought provoking videos, but one thing is missing in all the statistics; human connections. Rogers Communications produced a great video that talks about technology and does provide thought provoking statistics, [...]
Content is Still King!
The phrase content is king goes way back to 1996 from an article by Bill Gates called Content is King. Since then, there have been countless article and presentations about how important content is. Most of them are around the context of making the sale or engaging visitors. Content is still king, but I would [...]
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