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Web Strategy
Steve Jobs – One Man’s Mark on the World
I was very sad to hear of Steve Jobs’ passing today. His role at Apple and the visionary work he did in bringing us devices like the iPad and iPhone have permanently influenced the world. President Obama captured the scope of Jobs’ influence when he said this: The world has lost a visionary, and there [...]
Establishing a Social Media Program
Whether your organization has 50 or 5000 employees, a social media program is critical to your organization’s success in the social space. As organizational use of social media evolves and becomes more prevalent, establishing a program to carry the organization forward in this space is critical. There are four areas to focus on when formalizing social [...]
Mobile… The New Frontier
Actually mobile isn’t all that new. Wireless Markup Language (WML) has been around since 1998. But it seems that lately that mobile awareness has been increasing significantly. This may be largely affected by the increase in smartphone usage and social network activity. Over the past few months I have visited dozens of mobile websites. Here are [...]
Let’s All Get on the QR Code Bandwagon… Maybe
By now you’ve probably seen these 2D images called QR codes. They are popping up everywhere. Businesses, in an effort to use the latest technology are plastering them on posters, billboards, businesses cards and more. QR (Quick Response) Codes can encode various data elements including a URL or contact information. These codes can than be [...]
The On-demand Generation
We’ve heard of Baby Boomers, GenX, GenY and Millennials. Each provide their set of communication challenges. A realization came to me of what the next generation might be called and some of their challenges. We have a PVR and Netflix and our children love to watch their favorite shows on their own schedule. There is [...]