By Mike McCready on February 16, 2010
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old.
I would like to extend that thought to more than blogs. We can [...]
Posted in Social Media, Tips & Tricks | Tagged blogs, Communication, facebook, Social Media, social networking, strategy
By Mike McCready on January 27, 2010
Many higher education institutions have multiple target audiences and multiple goals they want to accomplish. This is usually represented by the institutional website. You may see messaging for alumni, parents, donors, government, faculty, prospective students, current students, partners, etc. With each of these audiences, there are usually tasks the institution would like to see these [...]
Posted in Tips & Tricks, Web Strategy | Tagged Design, focus, goals, target audience, User Centered Design
By Mike McCready on December 14, 2009
This week’s video is a little on the long side (10 min), but well worth the view. If any of you have read or listened to Chris Brogan, you’ll understand why it’s worth the view.
Chris calls Twitter and other tools like it (eg. LinkedIn) a ’serendipity engine’. Which makes total sense if you refer to the [...]
Posted in Social Media, Tips & Tricks | Tagged chris brogan, facebook, linkedin, Social Network, Twitter
By Mike McCready on November 27, 2009
This doesn’t really fit in any of my categories, but I felt a need to share this. I was Christmas shopping this evening at Toys R Us. We had our kids with us and actually have gotten fairly good at hiding presents from them. I use my coat to cover the presents in the cart.
Sometime [...]
Posted in Tips & Tricks | Tagged Blackberry, kindness, pay it forward
By Mike McCready on November 24, 2009
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Posted in Marketing, Social Media, Tips & Tricks, Web Strategy | Tagged Business, Communication, HigherEd Web, Internet marketing, Search Engine Optimization, Social Media, strategy, unplug, Web Design and Development
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