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Tips & Tricks
SEO Copywriting – 5 Tips for Better Search Visibility
The following is a guest blog post from Corry Cummings. Corry is the owner of Content Customs, a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company. Many veteran web developers remember [...]
To Retweet or Not
One of the advantages of Twitter is the ability spread information at very rapid pace. I actually like to retweet (RT) other’s tweets if I find the information interesting. As with everything we do online, our tweets should have strategy. Why are we spending time sending a tweet or retweeting someone else’s tweet? The bottom [...]
Social Media… Keep It Fresh!
In 2008, I wrote a post entitled, ‘Blogs Aren’t Wine & Cheese.’ In the post I suggest that blogs are best served fresh and become less effective the more stale they are, whereas some of the best cheese and wine are very old. I would like to extend that thought to more than blogs. We [...]
Focused Design
Many higher education institutions have multiple target audiences and multiple goals they want to accomplish. This is usually represented by the institutional website. You may see messaging for alumni, parents, donors, government, faculty, prospective students, current students, partners, etc. With each of these audiences, there are usually tasks the institution would like to see these [...]
Weekly Video: “The Serendipity Engine” from Chris Brogan
This week’s video is a little on the long side (10 min), but well worth the view. If any of you have read or listened to Chris Brogan, you’ll understand why it’s worth the view. Chris calls Twitter and other tools like it (eg. LinkedIn) a ‘serendipity engine’. Which makes total sense if you refer to [...]
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