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You Don’t Control the Medium
If you seen the news recently, you’ve probably heard about the Twitter campaign that McDonald’s launched using the hashtag #McDStories. You can see one of their promotional tweets to the right. They had great hopes to inspire stories about Happy Meals. The campaign took a horrible turn and made news headlines around the world. You [...]
Social Media is About Conversations
I’ve written posts about how Jimmy Fallon and Ashton Kutcher have demonstrated the breakdown of social media. At it’s core, social media is about conversations – even if you’re a social media rock star. For a long time I’ve believed that people could not maintain relationships when their follower count reached a certain number. I [...]
The Double Edged Sword of Social Media
On Sunday, there were high winds (gusting at 117 km/hr) in the Lethbridge area. By the early afternoon, a fire had started west of the city (you can see footage of how severe the fire was). I first heard about the fire from my daughter, who heard about it from her friend on Facebook. I [...]
TD Canada: Great Twitter Customer Service
Businesses around the world are trying to figure out how to leverage Twitter in their business. One way that has proven extremely successful is in customer service. Comcast paved the way in this area in 2008 by reaching out to customers on Twitter. Since 2008, companies have been successfully using Twitter to offer another channel [...]
I Don’t Want 50,000 Twitter Followers
Two years ago I wrote a post about the failure of social media. Recently, I’ve been thinking about that topic again. I follow 1,900 people, which is almost impossible to be social with that many people. I’ve put people that I really want to listen to into lists to help raise them above the noise. [...]