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Silent Tagging – Another Bad Social Media Tactic
Today I was exposed to a new low for social media – silent tagging. I try hard to stay current with social media trends and new strategies, but I have to admit, I had to research this one as I hadn’t heard of it before. The basic premise is a business page will post an [...]
High Engagement Content
A few years ago, I shared a video from Chris Brogan, where he referred to social media as a “serendipity engine.” In that video, Chris explains that tools like Twitter and LinkedIn allow us to “stumble” across great content and people. I’d like to spin the concept of serendipity to describe the type of content [...]
You Can’t Bury a Facebook Screw-Up
I didn’t plan to write this post, but wanted to jump my editorial queue to share a terrible example of business social media use. Earlier today, Boners BBQ in Atlanta, GA posted the below photo (but they didn’t blur or blot out her name – I did that) on their Facebook page. After taking a [...]
ShortStack: An Amazing Tool for Facebook Pages
In September, I wrote a post about Facebook Contests. In that post I promised a tutorial / review of a tool that can help you create promotions and other amazing pages on Facebook. I’ve used ShortStack for over a year and I would never want to manage a Facebook page without it. The team at [...]
The Uselessness of a Facebook Like
More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time! While I believe the the number of fans a Facebook page has affects the possibility of messages being seen, it is not the ultimate measurement of success. If [...]
Selling Facebook Fans… A Social Media Low!
I had thought about this topic over a year ago, but never fully developed it. This week I received an e-mail that made me decide the topic is important. It seems that a metric that many people attribute to success is the number of followers or fans you have. While I believe it is important [...]
Facebook Pages Change… Again.
In the regular style of Facebook, they will be changing the way Pages for Businesses look and function. Normally I would be complaining about another unnecessary and unwanted change, but this time there are some neat features coming. You may have seen a preview of this on your page already, but I’ll highlight some of the key [...]
Multiple Facebook Pages?
A few weeks ago I had a conversation about Facebook pages with a colleague. An interesting questions was brought up: should an institution have just one main Facebook page or multiple (eg. for each program or service area)? There are pros and cons to each scenario. What I hope to do is offer my thoughts, [...]
Get the Facebook Username You Want
How many of you have gone to register a username for your Facebook page only to find out its unavailable. You try to visit the Facebook page that so rudely ‘stole’ your username, but you find out that the page could not be found. What? The username is taken, but the page no longer exists? [...]
Reach Out to Your Facebook Friends
Its been a great practical experiment to implement and run the Facebook page for the college I work for. We started the page in April of this year and with aggressive Facebook marketing and word of mouth, it has grown to 1200+ fans (I know they are not called fans anymore, but saying likers doesn’t [...]
The Ugly Truth About Facebook Pages
There’s countless examples of companies using Facebook pages successfully to engage they customers, create buzz, grow customer base, and more. But the ugly truth is that Facebook pages can have a down side. If you’ve followed social media news for a little while, you may have heard of the Nestle vs. Greenpeace story where activists ‘hi-jacked’ [...]
Facebook Ads Can Work… Sometimes.
I wrote a post last year where I talked about my experience with the ineffectiveness of using Facebook Ads to promote our college website. Over the past few months we’ve run two Facebook Ad campaigns that were highly successful. The first one was an alumni campaign, the second a Facebook Fan Page campaign. Alumni Facebook [...]
Weekly Video: Facebook and the Canadian Government
Lately I’ve heard about these privacy concerns that the Canadian Government is raising regarding Facebook. Check out this new report talking about the concerns the Canadian Government has with Facebook’s privacy issues. Personally, I think is over-hyped and blown up by the media and governments. The one thing that I do agree with is the [...]
Should I Promote My School With Facebook Ads?
Image via Wikipedia I don’t know if I can offer a absolute yes or no answer. It depends on a number of factors. But what I will do is share our experience (even though in its infancy) and some of my thoughts. Very recently our marketing department took out several ads in Facebook that drove [...]
Twitter vs. Facebook
I created my Facebook account in 2007 and my Twitter account in 2008. Through Facebook I was able to connect with lost friends and family. It was an amazing tool that really made an impact on my personal life. My first exposure to Twitter was at a conference last fall for higher education web professionals [...]
Does Your College Facebook??? Brag About It!
Image via Wikipedia Many higher education institutions have been leveraging the influence of social media websites like Facebook or Twitter by creating accounts on these sites. If you’re doing that why not let the whole world know? Brad J Ward says this on his SquaredPeg blog: While we don’t have specific research on this, we [...]