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You Can’t Bury a Facebook Screw-Up
I didn’t plan to write this post, but wanted to jump my editorial queue to share a terrible example of business social media use. Earlier today, Boners BBQ in Atlanta, GA posted the below photo (but they didn’t blur or blot out her name – I did that) on their Facebook page. After taking a [...]
ShortStack: An Amazing Tool for Facebook Pages
In September, I wrote a post about Facebook Contests. In that post I promised a tutorial / review of a tool that can help you create promotions and other amazing pages on Facebook. I’ve used ShortStack for over a year and I would never want to manage a Facebook page without it. The team at [...]
The Uselessness of a Facebook Like
More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time! While I believe the the number of fans a Facebook page has affects the possibility of messages being seen, it is not the ultimate measurement of success. If [...]
Selling Facebook Fans… A Social Media Low!
I had thought about this topic over a year ago, but never fully developed it. This week I received an e-mail that made me decide the topic is important. It seems that a metric that many people attribute to success is the number of followers or fans you have. While I believe it is important [...]
Facebook Pages Change… Again.
In the regular style of Facebook, they will be changing the way Pages for Businesses look and function. Normally I would be complaining about another unnecessary and unwanted change, but this time there are some neat features coming. You may have seen a preview of this on your page already, but I’ll highlight some of the key [...]