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Reach Out to Your Facebook Friends
Its been a great practical experiment to implement and run the Facebook page for the college I work for. We started the page in April of this year and with aggressive Facebook marketing and word of mouth, it has grown to 1200+ fans (I know they are not called fans anymore, but saying likers doesn’t [...]
The Ugly Truth About Facebook Pages
There’s countless examples of companies using Facebook pages successfully to engage they customers, create buzz, grow customer base, and more. But the ugly truth is that Facebook pages can have a down side. If you’ve followed social media news for a little while, you may have heard of the Nestle vs. Greenpeace story where activists ‘hi-jacked’ [...]
Facebook Ads Can Work… Sometimes.
I wrote a post last year where I talked about my experience with the ineffectiveness of using Facebook Ads to promote our college website. Over the past few months we’ve run two Facebook Ad campaigns that were highly successful. The first one was an alumni campaign, the second a Facebook Fan Page campaign. Alumni Facebook [...]
Weekly Video: Facebook and the Canadian Government
Lately I’ve heard about these privacy concerns that the Canadian Government is raising regarding Facebook. Check out this new report talking about the concerns the Canadian Government has with Facebook’s privacy issues. Personally, I think is over-hyped and blown up by the media and governments. The one thing that I do agree with is the [...]
Should I Promote My School With Facebook Ads?
Image via Wikipedia I don’t know if I can offer a absolute yes or no answer. It depends on a number of factors. But what I will do is share our experience (even though in its infancy) and some of my thoughts. Very recently our marketing department took out several ads in Facebook that drove [...]
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