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Blogging
The Secret to Blogging & Presentation Success
I’ve been blogging for over three years and have been sharing presentations on a variety of social media topics for the past year. My most recent presentation was about social media and job searching. It went extremely well and the audience was really pleased. So much so that they are pursuing further customized training. A [...]
The 3 C’s of Blogging
So you’re thinking of blogging or you’ve just started a new blog. That’s awesome! A blog is an effective tool in communicating your message, demonstrating thought leadership and interacting with your customers. The challenge is that there are over 168 million blogs. How does your blog break through the noise? In order for your blog [...]
How To Get Value From Your Older Blog Posts
We all know the story; write your blog post, promote it, get traffic, end of story. What do you do with your hundreds of blog posts just sitting there collecting virtual dust? Recently, I started following well-known digital marketer, Jeff Bullas on Twitter. Many of his tweets have had interesting headlines, so I would end up [...]
Should Your College President Be Blogging?
This question still might be asked by some communications and marketing folks in higher education. You would think the answer would be a resounding ‘yes they should!’ But the answer is not that simple. Obviously in today’s world of Twitter and Facebook, blogging can be another tool in a president’s belt to achieve their goals. [...]
Promotion is Critical
Awareness, marketing, promotion. Call it what you will, but without it your social media efforts will fail. I’ve been a part of online contests, social media campaigns and other online activities. One thing that comes to mind is any online activity will fail if not promoted well. This is common sense for people, but sometimes [...]
Be a Consistent Blogger
We’ve all heard how content is king, in fact I wrote a post about it. But equally as important, if not more important, is to be consistent. There is a lot of discussion about how often you should blog and I don’t think there is any really magic number. More importantly is that you blog [...]
The Death of the Tag Cloud
It seems that tag clouds are hard to find these days. Almost like a good movie from Hollywood lately. Not that long ago, tag clouds seemed to be on a lot of web sites, including mine. They basically took all the categories a web site used to group content and presented them as hyperlinks in [...]