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Social Media
What You Need to Be a Community Manager
A role is continuing to emerge in organizations that are maturing in their use of social media. The role of a community manager is becoming critical for organizations desiring to find success. What is a Community Manager? Simply put, a community managers connect communities and brands. Jeremiah Owyang has written a number of posts on [...]
You Don’t Control the Medium
If you seen the news recently, you’ve probably heard about the Twitter campaign that McDonald’s launched using the hashtag #McDStories. You can see one of their promotional tweets to the right. They had great hopes to inspire stories about Happy Meals. The campaign took a horrible turn and made news headlines around the world. You [...]
You Can’t Bury a Facebook Screw-Up
I didn’t plan to write this post, but wanted to jump my editorial queue to share a terrible example of business social media use. Earlier today, Boners BBQ in Atlanta, GA posted the below photo (but they didn’t blur or blot out her name – I did that) on their Facebook page. After taking a [...]
Social Media is About Conversations
I’ve written posts about how Jimmy Fallon and Ashton Kutcher have demonstrated the breakdown of social media. At it’s core, social media is about conversations – even if you’re a social media rock star. For a long time I’ve believed that people could not maintain relationships when their follower count reached a certain number. I [...]
What I Learned From Jim Hillyer: Social Media is an Amplifier
I’ve written a couple of posts in the past on this topic, but people obviously still need educating. Social media tools like Facebook, Twitter and YouTube are amplifiers. They can take the good and the bad and amplify the effects. The message no longer falls on the ears of 10, 50, or 500 people, but [...]