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Marketing
Put Yourself in Your Customer’s Shoes
I just got back from vacation (hence the sparse postings in the last few weeks) and I wanted to share an experience I had. I was filling up at the Shell gas station in Drumheller, Alberta and bought $90 gas. When I went inside to pay, I was upset to find out that the Interac [...]
Highlights from #MRUShift
Today I was privileged to attend the Social Media Shift forum at Mount Royal University. It was great to see over 200 people that saw value in social media, so much so that they invest time and money to learn from great speakers. If you were watching my live-tweeting, you probably came across some of my comments. [...]
Let’s All Get on the QR Code Bandwagon… Maybe
By now you’ve probably seen these 2D images called QR codes. They are popping up everywhere. Businesses, in an effort to use the latest technology are plastering them on posters, billboards, businesses cards and more. QR (Quick Response) Codes can encode various data elements including a URL or contact information. These codes can than be [...]
Technology Impacts Communication
As I’ve been preparing for an upcoming social media presentation, I started thinking about the impacts of technology on advertising and communication. Each time technology changes, the way the we communicate changes. Sometimes the communication method becomes virtually irrelevant, like morse code. Other times, the communication medium remains strong, like the written word. You know VHS [...]
My Yellow Pages Booster Seat
For a long time, Yellow Pages have been an effective tool for local advertising. From coupons to full page ads, businesses attempt to reach prospective customers. We all have heard the popular slogan, “Let your fingers do the walking.” There were numerous successful commercials based on this slogan. Over the years I remember the offices [...]