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Marketing
What’s Your Online Personal Brand Worth?
I was reading a great post by Chris Brogan and it got me thinking about personal brands online. For years, corporate brands have been valued based on various factors. Interbrand ranks global brands and provides a value for each brand. There are now tools that you can use that indicate the value of your brand [...]
Weekly Video: Measuring Social Media
This is a great video from Digital Royalty that clearly explains concepts for measuring social media efforts. They suggest establishing at least 2 Key Performance Indicators (KPI) in 3 categories: Volume Engagement Conversions It seems that measuring social media is a hot topic that many people grasp, especially since much of what can be measured [...]
Learning The Art of Marketing
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca On June 1 I had the privilege of attending the Art of Marketing seminar in Calgary (thanks Mike!). [...]
A Social Media/Marketing Event in Alberta You Can’t Afford to Miss!
When I think of social media, online marketing or web conferences in Alberta, not very many conference events come to mind. Last year I was able to go to the Web Strategy Summit in Calgary, which was a great experience. Unfortunately, there are not too many events like this. That is why it is important [...]
The Power of Customer Service
I want to share an experience that I had over the past few weeks that demonstrates the power of customer service. A few weeks ago I was at Superstore Optical to pick out some new glasses. I went there because they were having a 50% sale on frames and lenses. I was a little hesitant [...]
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