Connect With Me
Creative Commons License
Blog under the
Creative Commons Attribution 3.0 License
Marketing
You Need to Unplug
It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.
This has been a year of transformation and growth for our web department and for myself. We are tapping into new technologies and methods that we haven’t [...]
Weekly Video: Social Media ROI: Socialnomics
I gave up putting weekly videos as posts and resorted to having the weekly videos I found interesting posted in my sidebar. I will continue to do this, but I think there is value in having the videos embedded in a post to comment on. So on to the video and comment.
We all hear about [...]
Listen To Me Already!
Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site.
Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all [...]
Be Honest About Your Web Goals
I came across a campaign website for Lakehead University and at the very top of the website is the call-to-action, ‘Enter to win an Apple MacBook.’ At first glance all it appears that I need to do is supply an e-mail address. Upon submitting, I needed to provide more personal information like birth date, address, [...]
The Danger of Inconsistent Marketing Messages
The idea for this post came to me as I was driving to work this morning. I heard a radio jingle for a local mall. The jingle sung about how the mall had lots of shopping and lots of fun. If you had ever been to this mall, you would most likely disagree with the claim in the jingle.
Recent Comments