Connect With Me
Creative Commons License
Blog under the
Creative Commons Attribution 3.0 License
Marketing
Customer Aquistion vs. Customer Retention
Advertisements, promotions, sales. These are all about increasing your client pool or customer acquisition. In 2009, it’s reported that companies spent 56% of their marketing budget on customer acquisition activities and only 33% on customer retention activities. Many companies are guilty of wooing in new customers, while disregarding the ones they already have. They dangle [...]
You Don’t Control the Medium
If you seen the news recently, you’ve probably heard about the Twitter campaign that McDonald’s launched using the hashtag #McDStories. You can see one of their promotional tweets to the right. They had great hopes to inspire stories about Happy Meals. The campaign took a horrible turn and made news headlines around the world. You [...]
Everyone is Responsible for Brand Management
If you work in marketing, one of your primary responsibilities is to manage your organization’s brand by positively influencing public perception of your organization – public perception after all is reality. What if you don’t work in marketing? What if you are a janitor, IT specialist or a truck driver? Everyone within your organization is [...]
What’s the Big Deal About .xxx Domains?
It’s been a few months since the controversial .xxx domain opened up. From the very beginning institutions (include colleges/universities) began snapping them up to ‘protect their brand’. The Edmonton Journal reported that Grant MacEwan University paid $1,875 USD to secure five .xxx domains. I’m just not sure I completely buy-in to the hype. First of [...]
Don’t Cast Your Google Adwords Net Too Wide
Google Adwords is a great cost-effective way to market your business locally, nationally and around the world. One of the aspects of Google Adwords is selecting what search keywords to target that will trigger your ad to appear. Some consultants may suggest to cast your keywords net wide to ensure maximum exposure and get the [...]