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Higher Education
.eduSummit 2013 – An Amazing Opportunity
This story started over four years ago in St. Petersburg, Florida where I met a group of amazing higher education marketing and web professionals at the Stamats Integrated Marketing for Higher Education. One of them was Kyle James. Over the years I’ve interacted with Kyle and others through Twitter and even wrote a a guest [...]
Web Strategy in Higher Education
In my new role as the Manager, Marketing & Web Development at NorQuest College, one of my tasks is to work stakeholders to develop a web strategy document that will set the direction for our redesign project and future development. I’ve been doing a lot of research and have read many web strategy documents from [...]
Higher Education and Social Media ROI
If you work in marketing, communications or admissions in higher education, you’ve probably been using social media tools (at least I hope you have been). You’ve also probably had questions about the value and Return on Investment of your social media activities. As institutions continue to face tighter and tighter budgets, it becomes even more [...]
Case VIII Conference Wrap-Up
This past week I attended the Case VIII Conference in Vancouver. District Case conferences are a great opportunity to put aside the competition in higher education and build relationships, share ideas and help each other out. This was my first Case conference and it was an amazing experience. I want to share with you some of [...]
Overcoming Preprogrammed Ideas About Web Communication in Higher Education
Yesterday I woke up at 4am to catch a flight to Vancouver for the Case VIII District Conference. I don’t normally wake up that early, but I set the alarm and it worked out fine. This morning, my body woke up exactly the same time – without the aid of an alarm. My body was [...]
My University Listens, Does Yours?
I’m currently enroled in the Bachelor of Professional Arts: Communication Studies Major at Athabasca University. For those of you that don’t know, Athabasca University is a leading institution in online and distance education. I am taking my studies completely online. Right now I’m taking a Corporate Communications course. This course has a lot of reading. [...]